Exploring the Gartner MQ for SAM Managed Services

How to scale the impact of your SAM program

In a rapidly shifting business economy, Software Asset Management (SAM) is a prime business focus. The Gartner Magic Quadrant for SAM Managed Services highlights the increasing strategic value of SAM. The new report states, “By 2024, 40% of enterprises will use software asset management as the primary mechanism for reducing SaaS contract costs with “dominant” vendors.”

There are various advantages for organizations utilizing SAM managed services, and the Gartner Magic Quadrant is a good place to start evaluating top vendors. However, to identify the best vendor to support your license management goals, it’s important to dig deeper.

In this live panel discussion, we’ll discuss the reasons why SAM managed services are growing in popularity, and what factors to consider when selecting that external support so that you can maximize ROI and scale the impact of your SAM program.

You’ll learn how to:

  • Deliver value to your organization from the Gartner SAM Services Magic Quadrant
  • Determine a realistic assumption of a services provider’s capabilities, resources, deliverables, and expected results
  • Evaluate SAM service providers, keeping a close eye on: people, process, technology, data, governance, organizational alignment/relationships
  • Select a SAM services partner that will work with you to establish a realistic project scope and timeline


Lawrence Dempsey Director of Professional Services, USU

Jillian McCue Director of Asset Management, Global Procurement, CDK

Bill Talbot ITAM Evangelist

Gerrit Gipmans Product Manager, USU