USU Strategy Xpert Talk: Everything as a Service

Virtual Panel Discussion with Dr. Benjamin Strehl & Guest Experts

Everything as a Service – Digitalization is the Disruptor of Customer Experience

Over the past decade, digital transformation has changed and reinvented how companies do business and interact with customers. Given the pace of technological advances, everything could be offered as a service in future. Entire business models could shift, from producing goods to delivering services. Distribution, warehousing, transportation, and other functions have already moved from organizations to specialized service providers.  

Our Chief Strategy Officer Dr. Benjamin Strehl and his guest speakers Ronald von Loon and Dr. Marcell Vollmer discuss these guiding questions: 

  • What’s the driver of service transformation – the customer or technology?  
  • How will AI & digital technology create new or modify existing customer experiences?  
  • Which data and processes are essential in the digital transformation journey? 
  • Is AI a real game changer for service delivery? 


Dr. Dr. Benjamin Strehl CSO & Member of the Management Board, USU

Dr. Dr. Marcell Vollmer Partner & Director at Boston Consulting Group

Ronald Ronald van Loon CEO & Principal Analyst at Intelligent World